Unbranding: Life After Personal Branding

On constantly trying to maintain a coherent life narrative

There was a time when I could recite my personal brand statement in my sleep. As a former digital entrepreneur, blogger, and marketer, I had honed my online presence to a sharp, gleaming point. Every post, every photo, every word was a carefully placed pixel in the larger image of who I thought I should be. It wasn't just a strategy; it was an identity.

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